Digital Convergence Technologies

System Integration for a Premium Concert Streaming Platform

Services: System Integration, App Development

Challenge

Curve Health was operating on multiple cloud platforms, struggling with fragmented infrastructure. This created challenges around HIPAA compliance, security, scalability, and migration readiness. They needed to consolidate onto AWS to streamline operations, enhance security, and optimize their cloud environment for better performance.

Client Overview:

A leading service in premium concert streaming, offers fans worldwide access to live and on-demand performances from over 2,000 artists. Part of Live Nation Entertainment, the client has rapidly expanded its reach and capabilities since its launch in 2018.

Challenge

The client aimed to enhance its content delivery by expanding its product offerings to various mobile and TV app platforms, including iOS, tvOS, Android, Samsung TV, and Roku, addressing the diverse needs of its global audience.

Solution

Developed a comprehensive system integration strategy encompassing multiple aspects of digital media delivery:

  • App Development: Rolled out tailored applications across Android, iOS, Apple TV, Roku, and Samsung TV to ensure a seamless viewing experience across devices.
  • Enhanced Content Discovery and Browsing: Implemented best-in-class features for browsing and content discovery to improve user engagement.
  • Live Stream and VOD Playback: Optimized live streaming and video-on-demand playback capabilities to deliver high-quality audio and video.
  • Interactive Features: Integrated interactive chat for live events, waiting rooms, and pre-show features to enhance user interaction and engagement.
  • Performance Optimization: Utilized edge-level image optimization to enhance visual quality and reduce latency.

Impact

  • Broadened Platform Accessibility: Successfully expanded the platform’s reach across multiple new app ecosystems, significantly increasing the audience base.
  • Enhanced User Experience: Improved user interface and interaction capabilities led to higher engagement and customer satisfaction.
  • Increased Engagement and Revenue: The new features and broader accessibility helped Veeps to attract more users and generate higher revenue through subscriptions and pay-per-view events.

Technologies Used

iOS, Android, tvOS, Roku SDK, Samsung Smart TV, cloud-based streaming technology.

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