Media & Entertainment

AI-Enhanced AVOD Monetization for Global Streaming Service

Services: Artificial Intelligence, AVOD Monetization

Challenge

Curve Health was operating on multiple cloud platforms, struggling with fragmented infrastructure. This created challenges around HIPAA compliance, security, scalability, and migration readiness. They needed to consolidate onto AWS to streamline operations, enhance security, and optimize their cloud environment for better performance.

Client Overview

A prominent global streaming service specializing in sports and on-demand events, with a strategy to enhance revenue through an Advertising-based Video On Demand (AVOD) model alongside its Subscription Video On Demand (SVOD) offerings.

Challenge

The client faced challenges with limited data visibility which impacted the ability to track ad impressions, optimize ad revenue, and ensure effective campaign management across multiple platforms.

Solution

Implemented a comprehensive AI-driven approach to transform AVOD monetization:

Data Ecosystem Overhaul: Conducted an in-depth assessment and refinement of the data architecture to improve visibility and tracking of ad impressions.
Revenue Optimization Techniques: Developed strategies to elevate the ad yield from 27% to 80% by leveraging AI to analyze and optimize ad placements and viewer engagement.
Cross-Platform Implementation: Ensured the AVOD model was effectively implemented across more than 24 types of devices, enhancing reach and viewer experience.

Impact

Significant Revenue Growth: Achieved a potential increase in ad minutes leading to €30 million in additional ad revenue.
Enhanced Data Management: Improved data visibility and measurement capabilities, facilitating better decision-making and campaign optimizations.
Broader Device Compatibility: Successfully deployed the monetization strategy across a diverse device ecosystem, ensuring consistent viewer experience and revenue generation.