Media & Entertainment

Advanced Ad Delivery Infrastructure for Digital Sports Media

Services: Monetization, Data Engineering

Challenge

Curve Health was operating on multiple cloud platforms, struggling with fragmented infrastructure. This created challenges around HIPAA compliance, security, scalability, and migration readiness. They needed to consolidate onto AWS to streamline operations, enhance security, and optimize their cloud environment for better performance.

Client Overview

A major digital sports media entity, reaches over 400 million football fans globally each month, making it the world’s largest dedicated football content provider.

Challenge

The client needed to overhaul their ad delivery infrastructure to enhance live campaign operations, improve ad quality assurance, and accommodate organizational growth with new team members.

Solution

Implemented a comprehensive ad server migration and monetization enhancement strategy:

Ad Server Migration: Managed a critical transition of ad server platforms to streamline ad delivery and enhance performance.
Quality Assurance and Process Optimization: Established rigorous quality assurance processes and created region-specific documentation to ensure smooth ad operations.
Team Expansion Support: Adapted structures to integrate 20-30% new team members efficiently into operations without compromising campaign effectiveness.

Impact

Enhanced Ad Delivery: Achieved a more robust, efficient ad delivery system that maximizes revenue potential and maintains high-quality standards.
Operational Efficiency: Streamlined ad operations led to smoother campaigns and better utilization of ad inventory.
Organizational Agility: Ensured the organization was well-prepared to handle scale and complexity in ad operations, facilitating growth and adaptation.