Media & Entertainment

Data Engineering and Monetization for a Major Media Company

Services: Data Engineering, Monetization Strategy

Challenge

Curve Health was operating on multiple cloud platforms, struggling with fragmented infrastructure. This created challenges around HIPAA compliance, security, scalability, and migration readiness. They needed to consolidate onto AWS to streamline operations, enhance security, and optimize their cloud environment for better performance.

Client Overview

The owner of iconic news newspaper print brands in the UK, which reaches 18 million cross-platform readers monthly, with a significant mobile audience.

Challenge

The client sought to enhance their monetization strategies and streamline operations across their global platforms to support expansive growth and maintain leadership in the digital news space.

Solution

Implemented a comprehensive strategy to optimize ad delivery and reader engagement:

Global Team Integration: Partnered with the client to function as an extension of their team, aligning with their growth ambitions.
Advanced Ad Management: Utilized Google Ad Manager and other best-in-class tools to improve ad placement efficiency and revenue generation.
Strategic Data Utilization: Deployed data analytics tools like Datorama and GeoEdge to enhance audience targeting and campaign effectiveness.
Communication and Collaboration: Streamlined internal communications with tools like Slack and Microsoft Teams to enhance coordination across teams and regions.

Impact

Revenue Growth: Enhanced monetization strategies led to increased ad revenue and improved ROI across digital platforms.
Operational Efficiency: Optimized operations with better data insights and ad management, reducing overhead and increasing agility.
Enhanced Reader Engagement: Improved content delivery and ad targeting, resulting in higher engagement and retention rates.