OTT Executive Magazine brings together the best minds in the TV and online video industries to highlight OTT technology and business models. We are so proud to announce that our CEO Vineet Dhawan was featured in the latest edition of OTT Executive Magazine.
Is a Unified Video Solution the Answer to Challenges in Content Delivery & Monetization for OTT?
Over-the-top (OTT) has become a norm than a passing trend. The emergence of internet-enabled devices and smart TVs has made the ‘cord-cutting’ phenomenon persistent. The number of active OTT video subscribers in the US will be 197 million by 2022 (eMarketer), while the OTT industry in its entirety is projected to surpass $40 billion by 2020 (TDG Research Study).
OTT it is still snowed with several challenges. Video can be a complex environment with its own set of unique hurdles. Some of the common challenges that content owners face are –
A successful video content offering would involve a multi-platform framework for VOD and OTT, personalization, continuous service evolution, premium CDN for uninterrupted delivery of high-quality videos, and video analytics to monitor performance and undertake real-time decisions.
In order to overcome these challenges, content owners need a Unified Video Solution that simplifies the tools and brings together best in class video capabilities under one canopy:
We believe our D’Café solution does just that. It is a unified solution that is highly customizable according to the needs of the particular OTT platform and is continuously evolving to meet the needs of today’s emerging OTT video service provider.