The world of OTT today has begun to increasingly merge with the world of core telecom services and is growing exponentially. Be it easy access to high quality engaging content or the availability of specialist service providers that offer premium content, these factors have attracted more consumers and opened up opportunities for niche OTT services. According to Media Partner Asia, the number of active OTT video subscribers in India will be 105 million by 2020.
However, despite these opportunities the OTT segment is still plagued by several challenges. Companies seeking to create a powerful online video presence are oftenintimidated by the technology requirements. Some of the challenges faced by content owners striking out on their own are –
1) Complexity and infrastructure of building the platform
2) Boosting revenue and maximizing the value of video assets
3) Reaching a global target audience and ensuring viewer retention
4) Providing a multi-device viewing
In any video platform where you’re not in control, the audience isn’t really yours, the data is n’t really yours, and it limits your opportunity to build revenue.
Perfectly understanding these concerns, New Jersey headquartered Digital Convergence Technologies Inc (DCT) endeavors to address them effectively with D’Café an end-to-end OTT platform like no other. D’Café features can let content owners focus on delivering great content and engaging viewers constructively to enhance monetization. Some of the tasks that are required to make a video service work include content and
subscriber management, personalization, flawless video streaming, scalable websites and apps
“Enterprises in this segment are on the lookout for solutions that are easy, accessible and can allow them to stay in the business as opposed to moving to larger players that are monopolizing content,” explains Vineet Dhawan, CEO, DCT. “Our offering comes into play here as a simple, end-to-end solution with Zero Cap-Ex. Our experience with sports, entertainment, news and information providers of multiple scales, languages and regions provides us with deep experience and broad knowledge of all broadcast and monetization options.” He also mentioned, “The News broadcasters in India require tremendous amounts of flexibility and agility which is exactly what D’Café was created for.”
“Our experience with sports, entertainment, news and information providers of multiple scales, languages and regions provides us with deep experience and broad knowledge of all broadcast and monetization options”
D’Café has been built to enable commercialization of regional content in India. The regional content owners can go on to refine their offering, expand their reach, and grow their revenue in ways that make sense for them with the platform. The financial benefits to a creator of owning and operating their platform are considerable. Having control means they can leverage new business models as well as different marketing and advertising approaches.
D’Café is built to design and execute evolutionary OTT broadcast systems. DCT is also partners with Verizon Digital Media Services and utilize their powerful infrastructure to deliver video workflows, including everything one needs to launch their own white label streaming service all controlled from a single Content Management System.
D’Café takes away the complexity in transitioning to OTT and has successfully launched many innovative platforms including Sci-Fi GO the biggest library of Sci-Fi content, Dollywood Playone of the front running GEC content companies in India with over 3000 hours of film and TV content (and over 1.3 billion You¬Tube views), as well as Lattu Kids, a kids’ app in India and many more. Moving forward, with the launch of D’Café, DCT envisions playing a big part in the OTT expansion in the upcoming future.