go digital

Is your Brand ranking high enough to get discovered?

Blogs - Sunday 20th October 2019

Users worldwide make 3.5 billion searches in each day, which makes it a horde of 1.2 trillion searches per year on Google alone. Your SEO strategy and execution determine the chances of your brand to surface on top in the search result and stand out from the crowd.

 

Why should one try to get his brand’s website surface on the top of any search engine list?

Following is the SEO statistics for 2019:

  • 93% of online experiences begin with a search engine.
  • 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
  • 81% of people perform some type of online research before making a large purchase.
  • 47% of consumers view 3-4 pieces of contents created by a company before talking to a salesman from that company.
  • 72% of online marketers describe content marketing as the most effective SEO strategy.
  • 75% of people never scroll past the first page of search engines.
  • 61% of users do research online before making a product purchase.
  • Leads from search engines have 14.6% close rates while outbound leads (cold calling, direct mail, etc) have just 1.7% of the close rate.
  • Bounce rates increase by 50% if your website takes 2 seconds extra to load.
  • Conversion rates fall by 12% for every extra second that your website takes to load.
  • 70%-80% of people ignore paid search results, choosing only to click on organic search results.

 

Sticking to the four pillars of SEO leads to effective SEO.

Four Pillars

Technical SEO

How well your content can be crawled and indexed.

Key areas of consideration here are:

  • Crawl: Can a search engine explore your site?
  • Index: Is it clear which pages the search engine should index and return?
  • Mobile: Does your site adapt for mobile users?
  • Speed: Is your page load time fast enough to keep your visitors happy?
  • Hierarchy: How is your content structured on your website?

On-Site SEO 

Optimization of your content and HTML.

Key areas of consideration here are:

  • Keyword Research: Understand the language of your target audience.
  • Descriptive URLs: Ensure each URL is simple and descriptive.
  • Page Titles: Use keywords naturally within the page title.
  • Meta Descriptions: Craft meta descriptions like they were ad copy to drive clicks.
  • Strong Calls To Action: Make it easy for your users to know what to do next.

Content

Having the most relevant and best answers to a prospect’s question.

Key areas of consideration here are:

  • Service Content: What you do and where you do it.
  • Credibility Content: Why your prospect should engage with your business.
  • Marketing Content: Content that helps position you as an expert and puts your business in front of your prospects earlier in the buying cycle.

Off-Site SEO 

Building authority to ensure that Google stacks the deck in your favor.

Key areas of consideration here are:

Link Building: Building your authority involves link building. Link building is best described as “connect what should be connected”. Ensure that your content deserves to be ranked and deserves to be linked.

All this might seem overwhelming and complex in the beginning, but we can help you build a structured pathway. So, make the first move and capitalize on the advantage by optimizing your site through SEO and create the first impression on your audience and potential customers.

Connect with us at info@dctinc.com


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