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Email Marketing enjoys 44X ROI compared to other marketing channels

Blogs - Thursday 21st January 2021

E-Mail Marketing is one of the most cost-effective ways to communicate something about your brand to your prospect consumers. The marketers nowadays want to approach their target in a more personalized way to generate higher returns, this is where e-mails play a very important role and create a feeling of relationship in the minds of the consumer.

The main advantages of e-mail marketing can be divided into various points-

  1. An e-mail has a larger reach– We often tend to think that social media is the best way to market in terms of the user base. In fact, Facebook has a user base of around 1.7 billion, Twitter with a count of 337 million. These numbers push our minds to believe that these are the best platforms to market, but if we look at the user base of e-mail around the globe it is around 2.6 billion.
  2. E-Mail delivers your message– E-mails are used by 91% of its users daily while Facebook & Twitter are used by 57% &14% of its users. If we look at the engagement rate of these platforms, email has an engagement rate of around 3.7% while Facebook and Twitter provide only 0.07% and 0.03% respectively
  3. An e-mail has a higher ROI– A study by the DMA in 2015 found that for every $1 spent, email has an average $38 return on investment (ROI).
  4. E-Mail is the preferred communication channel- The social networks, for many, are meant for people looking for a personal mode of communication.
  5. E-Mail is an open platform- E-Mail is not owned by any single entity and thus its rule is not governed in the way it is done on Facebook or Twitter. Recently, Facebook introduced an algorithm-controlled feed to expose the user to the content shared by their connections and avoid the content created by the companies. The emails are safe from such kinds of threats in the long run.

We at DCT, use email-marketing to help achieve your goal, you gain an opportunity to meet people where they are, build relationships, establish trust, prove your value and convince them to act when they’re ready.

With our E-Marketing solutions, you can

  • Turn your site visitors into customers.
  • Raise your brand awareness.
  • Increase your website traffic.
  • Boost sales.

To know more email us at info@dctinc.com

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