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5 Reasons Why Twitter Plays an Indispensable Role in Social Media Marketing and Business Success

Blogs - Thursday 21st January 2021
5 reasons why Twitter is important for business success and social media marketing


On average, a Twitter user follows no less than five businesses. However, businesses still think twice before making an investment on Twitter as a part of Social Media Marketing strategy. The prime-most goal of any social media channel is to give a voice to your product, brand or company and for it to stand out, but is Twitter a space to create that impression and engage potential customers? We give you 5 reasons why it is!


1.          Your prospective customers are there on Twitter

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Since 2016, there has been a consistent increase in daily Twitter users. As of 2019, Twitter has 326 million monthly users out of which 259 are international users. The platform has been operating in 33 languages with an active data-friendly supporter via Twitter Lite, in more than 45 developing countries. Twitter’s investment in new markets has rendered it an increase in international revenue.

If you haven’t already thought of developing a Social Media Marketing strategy, it’s high time you do and don’t forget to include Twitter!


2.          Followers are more likely to influence purchase

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Twitter is not just a powerhouse to increase your business’s reach but also a great social media platform to increase ROI. Sixty-four percent of followers of a brand are more likely to purchase or recommend products by the brand. The audience on Twitter is considered to be more loyal – 9% more attentive, 9% more responsive and 10% more trusting. The topmost reason believed by the social media channel for people to join it is to “discover something new and interesting.”


It’s high time companies build interactive posts for Social Media Marketing, engage your audience and invest in developing a loyal audience for Twitter along with the other media platforms. Your loyal audience will invest back in you.


One of the best ways to engage an audience is to use videos to relay messages. It’s real, that video marketing is the trend. Video views on Twitter have hit the roof 220X in the last 12 months. Video Tweets are 6 times more likely to be retweeted and have positively impacted the average lift in followers’ intent by 34%.


3.          Find affluent customers on Twitter

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Outranking Facebook and Instagram, 2018 Twiplomacy study said that 187 governments and heads of state maintain an official account. In a politically polarised environment, that Twitter involves, the engagement is not only high but equally volatile, outrage being the strongest emotion displayed. An appropriate marketing strategy implemented at a precise time, to a suitable audience, utilizing the environment, can bring in abundant engagement, thereby revenue.


Eighty percent of Twitter users are affluent millennials. Although with the advancement in technology, the attention span of the generation has decreased drastically, people are 31% more likely to recall what they saw on Twitter, as opposed to browsing online in general. People are 61% more aware of messages by brands compared to the other social media platforms. The human brain seeks to connect, relate, learn, feel motivated and feel driven to perform an action. What best way to reach out than in the form of storytelling! Stories make us to mentally imitate what we hear or read in them.


4.          Your high-end competitors are already there

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Brands that have comprehended Twitter’s supremacy, have already begun using it to their benefit. You as a company new to the social media can turn that around to your advantage instead. By monitoring your competitor’s social media presence and strategy, and audience-behaviour to their brand messaging, determine what’s functional and what isn’t to redesign your own strategies.


Seventy-five percent of B2B and 65% of B2C businesses are marketing on Twitter, surpassing YouTube, Instagram, Pinterest, and Snapchat. Eighty-five percent of small and medium-sized enterprises say that providing customer service on Twitter as a part of online reputation management is imperative while strategizing. It has become vital for companies to put in some legwork into social-listening and expand their horizons in customer service. Quality content, quality service, will get you, quality customers.


5.          Twitter ads are more effective than TV ads

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Twitter ads are 11% more effective than TV ads during live events and have gathered 50% increase in ad engagement. It’s a very common mistake among business to invest in other social media platforms and not consider Twitter, especially on a global scale.


Twitter has emerged as an indispensable platform for many thought leaders and influencers, including comedians. It’s also a platform where customers reach out to you. Forty percent of users have made a purchase impacted by an influencer’s tweet. While companies have begun to consider digital marketing complementing traditional ads, they must also consider the essentiality of influencer marketing on Twitter.


Our Digital Marketing vertical in Digital Convergence Technologies (DCT) Inc., has helped companies reach their set goals by effective and visible impressions, engagement and conversions on Twitter. Our team meticulously researches competition, audits online accounts, identifies audiences, creates superior content that draws engagement, monitors the brand, measures results and relays high-quality reports. DCT Inc prides in being one of the best agencies for digital marketing globally.

Contact us right away to get a free quotation on your digital presence. Your search for the best Digital Marketing Agency ends here! See you soon.

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