go digital

SourceMedia

case study

SourceMedia is an award-winning digital business media company serving dynamic segments of financial services and technology with paid subscription information services, conferences and events, and advertising and marketing services. The Company engages communities professionals by delivering high-quality, relevant content – including independent editorial content and custom content for clients.

converge

converge

DCT through its lineage in the publishing services space, was successfully able to deploy the Digital Business Services model at SourceMedia moving them quickly away from a scattered business delivery model to a more comprehensive demand based integrated delivery model.
From having to maintain large onsite teams to being able to run a lean operation with key skillsets and subject matter expertise retained onsite, SourceMedia is able to plan for their next phase of growth while DCT as the extended team supporting their journey.
Over the last decade, we delivered high quality services that enabled the transition to digitization and helped ramp up operations within an extremely short time span. This increased the overall efficiency and performance of SourceMedia.

key areas

key areas

Key Areas DCT Worked On

  • Production and Distribution Services
  • Disparate business processes
  • Minimum Process Documentation
  • Large teams
  • Experiential Knowledge
  • Need for a Marketing BI Solution
  • Need for a 360-degree Editorial view
  • Ad Hoc Publishing/ Agency services

deliver

deliver

DCT has been able to become a strong agency partner to SourceMedia by being able to pick up and deliver projects ranging from design, engineering services, production, analytics to podcast editing in the shortest turn around time.
DCT built lean delivery teams with key hierarchy support and a reporting line up to stakeholders at SourceMedia
Built extensive documentation for all lines of business
Added efficiencies by building shadow teams and cross skilling
Improved timekeeping to find lean periods and took over additional tasks from SourceMedia
Built a monthly refreshed editorial dashboard combining data from their CRM and Social and Web analytics platforms to bring a singular view of all the editorial content
The implementation of BB40 reduced about 70% of manual work, in turn saving time, increasing accuracy, and reducing the overall turnaround time.

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