go digital


the journey

SourceMedia is an Observer Capital company. They are an innovative, growing digital business information and performance media company. They serve senior-level professionals in the financial, technology and healthcare sectors with a market reach of more than 2 Million subscribers and 4.5 Million user touch points.

SourceMedia brands include American Banker, PaymentsSource, The Bond Buyer, Financial Planning, Accounting Today, Mergers & Acquisitions, National Mortgage News, Employee Benefit News and Health Data Management.


DCT through its lineage in the publishing services space, was successfully able to deploy the Digital Business Services model at SourceMedia, moving them quickly away from a scattered business delivery model to a more comprehensive demand-based integrated delivery model.

From having to maintain large onsite teams, to now being able to run a lean operation with key skillsets and subject matter expertise retained onsite. SourceMedia is able to plan for their next phase of growth while DCT as the extended team supporting their journey.

Over the last decade, we delivered high quality services that enabled the transition to digitization and helped ramp up operations within an extremely short time span. This increased the overall efficiency and performance of SourceMedia.


key areas

Key Areas DCT Worked On

  • Production and Distribution Services
  • Disparate business processes
  • Minimum Process Documentation
  • Large teams
  • Experiential Knowledge
  • Need for a Marketing BI Solution
  • Need for a 360-degree Editorial view
SourceMedia - Client Covers


  • DCT built lean delivery teams with key hierarchy support and a reporting line up to stakeholders at SourceMedia
  • Built extensive documentation for all lines of business
  • Added efficiencies by building shadow teams and cross-skilling
  • Improved timekeeping to find lean periods and took over additional tasks from SourceMedia

business intelligence

  • Built a monthly refreshed editorial dashboard combining data from their CRM and Social and Web analytics platforms to bring a singular view of all the editorial content
  • Solutioned a Marketing Solution which will reduce the overall time for review and also help drive event level sights for data coming in from eTouches, GA and SalesForce. This will then further extend to additional platforms. (Project underway)
  • The implementation of BB40 reduced about 70% of manual work, in turn saving time, increasing accuracy, and reducing the overall turnaround time.
business intelligence
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