One of our highly acclaimed clients, Perform is a leading digital sports content and media group. With 26 global offices, 1400+ staff and 1800+ distribution partners. Perform connects 156 million unique users every month with content spanning 40 different sports. The company itself comprises of two main divisions: Perform Content and Perform Media.
PERFORM is one of the largest global sports content group and DCT’s client over the last 4 years. Always at the cutting edge of sports technology and publishing, DCT is proud to support PERFORM in its global operations for Digital Advertising and Business Intelligence.
DCT’s DBS model allowed PERFORM to move away from a multi team, vendor model and utilize DCT’s Ad ops, Rich Media and Analytics services all from a single partner. PEFORM and DCT continue to explore synergies and build win-win strategies.
Key areas DCT worked on
As partners with AOL and now Verizon-OATH, DCT had an opportunity to partner with PERFORM in early 2014 and transition the APAC ad operations support in record time.
Global Ad Operations
PERFORM’s CRO had a high-level project to build a 360-degree enterprise-level dashboard with data coming in from multiple sources and teams. The idea was also to build views for key teams and stakeholders ensuring the right data and report is visible to the relevant teams.