go digital

Perform

case study

One of our highly acclaimed clients, Perform is a leading digital sports content and media group. With 26 global offices, 1400+ staff and 1800+ distribution partners. Perform connects 156 million unique users every month with content spanning 40 different sports. The company itself comprises of two main divisions: Perform Content and Perform Media.

“The DCT and Perform partnership has been one that’s been strategic with the outcome that’s been visible across the years. Their service and dependability are second to none in the industry. Perform would have been a much smaller business/operation, if it weren’t for the support and vision of the DCT team. They were pivotal during our ad server migration by adding valuable insights and know-how to help us scale at an aggressive speed. Addition to that, the team at DCT are a friendly and optimistic bunch. Perform will be partnering with DCT to take our business to the next paradigm.”

Dhruv Roy, Head of Global Platforms

converge

converge

PERFORM is one of the largest global sports content group and DCT’s client over the last 4 years. Always at the cutting edge of sports technology and publishing, DCT is proud to support PERFORM in its global operations for Digital Advertising and Business Intelligence. DCT’s DBS model allowed PERFORM to move away from a multi team, vendor model and utilize DCT’s Ad ops, Rich Media and Analytics services all from a single partner. PEFORM and DCT continue to explore synergies and build win-win strategies.

key areas...

key areas...

Key areas DCT worked on 

  • Build a robust 24/7 global operations team
  • Help PERFORM move from a decentralized delivery model to a connected centralized delivery team
  • Build skillbased redundancies and work with disparate business processed
  • Duplication of effort and costs due to multi-locations
  • Build and maintain detailed region-specific rules and documentation

deliver

deliver

As partners with AOL and now Verizon – OATH, DCT had an opportunity to partner with PERFORM in early 2014 and transition the APAC ad operations support in record time.

Global Ad Operations

  • DCT’s proven transnational delivery model helped bring structure and help PERFORM move away from a decentralized delivery model to a calibrated and redundancy based team structure
  • Our global delivery teams are cross skilled across regions and are available to support in a true 24/7 time model
  • Teams adhere to local time zones and holiday calendars creating a close knit team working with their onsite counter parts
  • DCT’s Rich media team supports all creative ad requirements from creation to deployment
  • DCT helped PERFORM manage one of their largest Ad server migrations for all their global sites including rich media creatives/templates.
  • DCT team members travelled onsite to ensure no production loss and a smooth transition was achieved
  • DCT team is also responsible for blocking rough, buggy advertisers effectively by analysing reports from different tools
  • Over time, DCT build smart tools to help Campaign Managers reduce their time to decision and create multiple level reports offering quick and ready insights at their fingertips
  • Helped Perform team in strategizing and executing different plans to improve view ability
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