Northstar Travel Group (NTG) is the leading B2B information and marketing solutions company serving all segments of the travel industry. These include leisure, retail, corporate and business travel, meetings and incentives, and travel technology.
The company’s portfolio comprises of media brands, digital media, face-to-face events, online subscription information services, business intelligence, SaaS e-commerce software, and content marketing solutions.
As the market leader, Northstar delivers unmatched reach and scales across the travel and meetings industries. They engage with more than 1.4 million monthly website visitors and over 2.7 million content customers, with a record-breaking scale, reach and market share.
NTG has been one of the key clients for DCT, where as a Digital Agency, we continue to be tested. The requirements of this market leader in the travel industry, needed a shift from technology services on multiple platforms to turnkey projects for specific functions within the company.
With its proven Digital Business Services approach, DCT deployed key senior resources and set-up a Project Management Office to ensure Northstar was able to gain most from DCT’s versatile service portfolio. It could be it a dedicated resource for ad operations across US and China, and a Clojure tech support to a ‘need based’ Kentico tech support model without having to commit to large teams.
Key areas DCT had to work on
Business Intelligence Projects of building…
Ad Operations management:
Corporate Travel Calculator: As a leader in the travel industry, Northstar provides ready to use and updated information for Global Travel managers.
Registrant Portal: Northstar continues to think ahead of its game and the need for a client registrant portal was just one such thought.
Salary Survey (interactive web-based tool): Northstar required an online tool which would use salary survey data across years and present it as an analytical offering on their website
Sales Guide: The sales vertical at Northstar required a ready to use platform which would help them make faster decisions around selling digital inventory across eNewsletters, Emails and Websites:
Kentico Tech Support