Digital Convergence Technologies

Enhancing Media Operations for a Healthcare Information Provider

Services: Product Engineering, Digital Media Operations

Challenge

Curve Health was operating on multiple cloud platforms, struggling with fragmented infrastructure. This created challenges around HIPAA compliance, security, scalability, and migration readiness. They needed to consolidate onto AWS to streamline operations, enhance security, and optimize their cloud environment for better performance.

Client Overview

A prominent healthcare decision-making resource, offering diverse content across print, digital, and event platforms to over 600 customers in the healthcare sector, including hospitals and specialized medical practices.

Challenge

The organization sought to improve the efficiency and quality of their magazine design, data management, website ad-trafficking, and overall digital asset management to better serve their audience and clients.

Solution

Deployed targeted enhancements in multiple operational areas:

  • Print Operations: Leveraged expert designers and quality analysts to enhance the visual and technical quality of print publications.
  • Data Operations: Utilized skilled data analysts to streamline data collection, processing, and reporting, ensuring accuracy and timeliness in client communications.
  • Ad Operations: Managed comprehensive ad-trafficking and digital campaign strategies across the organization’s web platforms, optimizing ad placement and user engagement.
  • Web Support and Hosting: Provided robust support for hosting webinars and managing digital content, ensuring high availability and performance.
  • Client Management: Implemented effective strategies for managing client interactions and digital asset collections, improving response times and service quality.

Impact

  • Improved Publication Quality: Achieved higher standards in publication design and content accuracy.
  • Enhanced Data Management: Streamlined data processes resulted in better decision-making and client reporting.
  • Optimized Ad Revenue: Advanced ad management techniques led to increased revenue and client satisfaction.
  • Strengthened Client Relations: Enhanced client management processes, leading to more efficient asset collection and communication.

Technologies Used

Advanced design software, data analysis tools, ad management systems, and web hosting services.

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