Media & Entertainment

Enhancing Monetization and Data Analytics for a Global Sports Streaming Service

Services: Data Engineering, AVOD Monetization

Challenge

Curve Health was operating on multiple cloud platforms, struggling with fragmented infrastructure. This created challenges around HIPAA compliance, security, scalability, and migration readiness. They needed to consolidate onto AWS to streamline operations, enhance security, and optimize their cloud environment for better performance.

Client Overview

A premier global streaming service offering live sports and on-demand events, aiming to optimize its SVOD-only model by integrating AVOD capabilities.

Challenge

The client sought to expand their revenue streams and enhance the measurement of ad impressions across their platforms, needing to overcome data fragmentation and improve ad yield.

Solution

Deployed comprehensive data engineering and monetization strategies:

Data Ecosystem Overhaul: Evaluated and enhanced the data management infrastructure using advanced visualization tools such as Player, Conviva, YoSpace, GAM, Tableau, and Looker.
Impression Funnel Optimization: Designed an end-to-end impression funnel that involved multiple stakeholders, improving ad delivery and tracking across 24+ device types.
Advanced Analytics Implementation: Integrated sophisticated analytics tools to provide deeper insights into ad performance and viewer engagement.
Strategic Ad Integration: Implemented an AVOD model to complement existing SVOD services, effectively unlocking new revenue channels.

Impact

Revenue Growth: Unlocked substantial new ad revenue potentials, enhancing overall monetization with a significant increase in ad minutes.
Improved Data Visibility: Achieved better alignment between business and technology teams, enhancing decision-making and operational efficiency.
Enhanced Viewer Experience: Refined ad placement strategies to minimize viewer disruption while maximizing ad effectiveness.