Digital Convergence Technologies

System Integration and Data Engineering for a Global Travel Company

Services: System Integration, Data Engineering, Product Engineering

Challenge

Curve Health was operating on multiple cloud platforms, struggling with fragmented infrastructure. This created challenges around HIPAA compliance, security, scalability, and migration readiness. They needed to consolidate onto AWS to streamline operations, enhance security, and optimize their cloud environment for better performance.

Client Overview

A major B2B information and marketing solutions provider in the travel industry, offering comprehensive services across media, digital platforms, and e-commerce solutions tailored for various travel-related sectors.

Challenge

The company needed to enhance its global business services model to better integrate multiple functions within the organization and support their growth as a full-service agency.

Solution

Implemented a multifaceted approach to refine their technological and operational infrastructure:

  • Engineering Support: Provided comprehensive IT and engineering support for core systems, including website management on platforms like Kentico, and development of Android and iOS applications.
  • Business Intelligence Tools: Developed a customer registration portal that integrates CRM and Google Analytics data, enhancing customer interaction and service delivery.
  • Ad Operations Management: Streamlined ad operations across U.S. and China, improving efficiency in ad placement and tracking across multiple digital platforms.
  • API Management and Maintenance: Enhanced and maintained APIs to ensure seamless data integration and functionality across services.

Impact

  • Enhanced Operational Efficiency: Improved integration and coordination across various departments, leading to more streamlined operations.
  • Increased Market Reach: Deployed native mobile applications, expanding their digital presence and accessibility.
  • Improved Data Utilization: Leveraged advanced business intelligence tools to provide strategic insights, aiding decision-making and operational efficiency.

Technologies Used

Kentico CMS, Android SDK, iOS SDK, CRM systems, Google Analytics, custom API solutions in Clojure.

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