Media & Entertainment

Enhancing Sports Media Streaming Experience

Services: Product Engineering, OTT Platform Development

Challenge

Curve Health was operating on multiple cloud platforms, struggling with fragmented infrastructure. This created challenges around HIPAA compliance, security, scalability, and migration readiness. They needed to consolidate onto AWS to streamline operations, enhance security, and optimize their cloud environment for better performance.

Client Overview

A prominent regional sports network delivers high-definition sports content, catering to fans of major baseball teams.

Challenge

The network aimed to launch a dynamic OTT platform that provided fans with seamless access to games, enhanced viewer interaction, and optimized ad monetization.

Solution

Implemented several innovative features to enhance the viewing experience:

AVOD Monetization: Integrated an advertising-based model with mid-roll and non-skippable ads to maximize revenue.
Seamless Authentication: Utilized Adobe Pass for efficient user authentication across devices without repeated logins.
Dynamic Content Delivery: Optimized mobile and web content presentation and introduced dynamic sports statistics and game updates.
Enhanced Viewer Engagement: Developed custom EPG layouts and interactive features to keep fans engaged and informed.

Impact

Revenue Growth: Successfully increased monetization through targeted advertising strategies.
User Engagement: Significantly enhanced user experience leading to higher viewer retention and satisfaction.
Operational Efficiency: Streamlined operations with dynamic content management and real-time stats updates, reducing overhead and improving content delivery.