Media & Entertainment

Enhancing Media Monetization and Operations for an Agricultural Publisher

Services: Monetization, Data Engineering

Challenge

Curve Health was operating on multiple cloud platforms, struggling with fragmented infrastructure. This created challenges around HIPAA compliance, security, scalability, and migration readiness. They needed to consolidate onto AWS to streamline operations, enhance security, and optimize their cloud environment for better performance.

Client Overview

A major media company specializing in agriculture, renowned for delivering insightful content across various platforms, including digital, print, and events.

Challenge

The company aimed to enhance their delivery models to support more agile and integrated operations across their media channels, improving both content delivery and revenue streams.

Solution

Implemented a series of strategic enhancements to optimize media operations:

Ad Operations Management: Streamlined ad operations across all web properties to ensure efficient ad placements and maximize monetization.
E-Newsletter Optimization: Developed a cyclic process of design, deployment, analysis, and enhancement for e-newsletter campaigns to boost reach and engagement.
Webinar Management: Coordinated and managed a series of webinars, optimizing scheduling, delivery, and follow-up processes to enhance viewer value and engagement.

Impact

Increased Revenue: Improved ad operation strategies led to better monetization of web properties and newsletters.
Enhanced Content Delivery: Optimized newsletter and webinar processes resulted in higher engagement and subscriber satisfaction.
Operational Efficiency: Streamlined workflows and integrated new tools and processes for more agile and responsive media operations.